Frequently Asked Questions


How much do Lab diamonds cost?

Our brand of lab diamonds cost 40-50% less than the same diamond equivalent mined from the ground. We are committed to offering fair prices for our stones, therefore our diamonds are less costly than many of our competitors.


Can a jeweler tell the diamond is lab grown?

To the naked eye, a lab created diamond is indistinguishable from an earth mined diamond. Neither a seasoned jeweler nor a gemologist can tell the difference, even with the help of a microscope. 


How do you detect a lab diamond?

Positive identification of lab grown diamonds involves tests using advanced scientific instruments. The technique is called spectroscopy, and it can detect a lab grown diamond by analyzing strain patterns and fluorescence under ultraviolet radiation.  This process can only be done by costly machines, developed by DeBeers, to prevent lab diamonds from infiltrating their earth mined diamond inventory. 


Are lab diamonds the same as diamond simulants?

No. Diamond simulants are gems that are made to look like diamonds, but are not made of 100% carbon. Examples are cubic zirconia (zirconium oxide), cubic zirconia with a diamond coating, Diamond Nexus and Asha diamonds.

Truth Diamonds are 100% carbon, and 100% real diamonds. 


What about debeers lab diamonds?

Debeers has long been a purveyor of earth mined diamonds, and even launched a "real is rare" campaign in 2016 to deter people from choosing lab diamonds. Their focus is on larger diamonds, mostly for engagement rings and milestone anniversary jewelry. Their recent announcement of Lightbox Jewelry is an effort to also dominate the low-end fashion jewelry market for lab diamonds below 1ct. It is also an effort to shift customer perception of lab diamonds, to show that they are inferior, and their pricing strategy of $800/ct is meant to disrupt the economy of lab diamonds to drive prices down.

If you look at their website, they are offering diamonds 1ct and below for fashion pieces like earrings, not for engagement rings. They also have a fixed price for each carat weight, which means that the customer will not be able to choose the quality level of the diamond they purchase. You will not know if you are going to receive an eye clean, colorless diamond, and you will not receive a certificate of the diamond specs.


Are all diamonds engineered to be flawless?

No. Lab diamonds can come in a range of colors and clarity levels. It is costly and difficult to produce large size diamonds (over 1 ct.) that are colorless and free of inclusions, as imperfections are more likely to occur as the rough diamond continues to grow. Lab diamonds of higher quality should cost more, because the overhead to produce such a diamond is higher. 


Are diamonds A good investment?

Diamonds, whether mined from the earth or grown in a lab, do not maintain their value over time. Diamonds are a depreciating asset, and should never be viewed as an investment. As a consumer it is nearly impossible to recuperate the retail price you paid, or make a profit, unless it is an extremely rare stone. Diamond retailers selling earth mined diamonds have falsely perpetuated this notion, and sadly many consumers buy into it, literally. This is a simple economics phenomenon, and we encourage you to conduct your own research to verify this through unbiased sources.


What makes your moissanites different from others?

We have created moissanites that are exceptionally beautiful and colorless, and take great care to cut each stone with perfection. In fact, the same cutting patterns used for diamonds are applied to our moissanite. We personally believe that the most beautiful moissanite stones are full of sparkle, but not overly colorful. Therefore, we have created high-quality stones that reflect what we believe to be the most beautiful characteristics of moissanite. 


Do moissanites look like diamonds?

In our humble opinion, we believe our stones are the most diamond-like moissanite available. However, moissanites are beautiful in their own right, and with a hardness level just below a diamond, they make wonderful center stones that will last for generations.


Are Moissanites the same as Cubic zirconia and other diamond simulants?

No, moissanites and CZs are very different stones. Moissanite is made of silicon carbide, whereas CZ is made of zirconium dioxide - so the chemical material and structure is very different. CZs are softer stones that are susceptible to damage over time.


does moissanite become cloudy over time?

No, moissanite is not prone to cloudiness. Moissanites are extremely resistant to scratches and absorbing oils, similar to a diamond. The reason why CZs and diamond simulants become cloudy is because they are softer stones that are susceptible to wear and tear. 


Are your pieces custom made?

Yes! Every jewelry piece is made to order, based on the customers specifications. We work with you to ensure your design is to your satisfaction, through CAD design and photorealistic renderings, and only move forward once you have approved. 

Please contact us for a custom ring request. 


Can I customize your ring settings?

Yes of course. Any of our ring settings are customizable. Please contact us to discuss your project in detail.

What is the lead time on a custom ring?

Our custom pieces take between 4-6 weeks for production, depending on the queue. Each piece is custom made to order, and with many fine details, we want to make sure we take our time to create your piece.

What is the lead time on a loose Moissanite?

All of our moissanite stones have a lead time of 2-3 weeks because we cut our stones to order. 


What is the lead time on a loose diamond?

We offer a concierge service for diamond selection, so the process length depends on your preference. The usual lead time between initial inquiry and delivery is approximately 4 weeks.